Business brain. Coach's heart. Straight talker.
Jill McCulloch combines a professional, down-to-earth approach with business acumen, powerful intuition and a wicked sense of humour. Clients call it "challenging with a light touch".
The short version
Jill started her first business at 16 and never really stopped. Thirty years across manufacturing, radio, executive recruitment, retail and the building trades taught her how businesses actually work: sales, marketing, management and ownership, all from the inside. She has coached everyone from owner-managed businesses to senior executives and corporate teams.
Then she found coaching, trained with the Coaches Training Institute and qualified as a Certified Professional Co-Active Coach (CPCC). That was more than 20 years ago. Since then she has coached founders, head teachers, medical managers, MDs and MOD officers through the moments where everything changes.
In 2020 she added Positive Intelligence mental fitness to the toolkit, because insight is lovely but new habits win.
Why clients stay
Confidentiality, honesty and laughter, roughly in that order. Clients say Jill combines challenging questions with warmth, humour and genuine care. She never tells you what to do, and she doesn't do motivational clichés. She listens deeply, asks the questions nobody else will, and helps you get to practical answers that fit who you are, which is why the changes stick.
- Certified Professional Co-Active Coach (CPCC), Coaches Training Institute
- CIM Diploma in Marketing Communications and Radio Marketing Masters
- Positive Intelligence coach, running the programme with clients since 2020
- LAMDA Gold Medals and Toastmasters Competent Communicator; former Growth Accelerator coach
She also speaks. Keynotes, communication training and the "Speak for Impact" course all live on her speaking site, jillmcculloch.com.
The workshop room
This is what working with Jill actually looks like: proper conversations, real laughter, occasionally a flipchart in peril.



Kind words
25% year-on-year growth, profit up over 100%
I find our twice-monthly sessions an excellent investment. Jill keeps me focused on the things that actually grow the business.
Working with Jill has been a truly transformative experience. She doesn't offer cookie-cutter advice; she tailors her guidance to your unique journey. I came away with renewed direction, energy and purpose.
I am more confident, assertive and I make decisions without prevaricating.